Job Description

West Operations is expanding our content engine and event footprint. This role provides hands‑on support across website content updates , YouTube video production , social campaigns , and email marketing , so the Director of Marketing and Event Managers can scale programs and drive pipeline.

What you’ll do

Website & SEO

• Update and publish web pages, landing pages, and blog posts in WordPress , ensuring on‑brand copy, images, metadata, and accessibility basics.
  
• Refresh product/event pages and maintain content calendars; QA links, forms, and page speed.
  

YouTube & Video Support

• Assist with pre‑production (outlines, shot lists), on‑site filming, and capture of B‑roll and stills using Canon cameras .
  
• Edit videos using Adobe Premiere Pro (or similar), create thumbnails in Photoshop, and optimize uploads for YouTube.
  

Social Media Campaigns

• Build and schedule posts for LinkedIn, X, Facebook, Instagram; draft copy variations and UTM‑tagged links.
  
• Monitor engagement and report weekly on performance.
  

Email & Nurtures

• Build emails and simple automated journeys (newsletters, event invites, reminders).
  
• Manage lists/segments, QA rendering, and track performance.
  

What success looks like

• Timely, error‑free web updates and campaign launches.
  
• Consistent video publishing cadence with quality editing.
  
• Social and email campaigns executed on schedule with measurable engagement growth.
  

Requirements

What you’ll bring

Required

• 0–2 years in a marketing, content, or communications role (internships welcome).
  
• WordPress experience and basic HTML for formatting.
  
• Proficiency with Adobe Creative Cloud (Premiere Pro, Photoshop, Illustrator).
  
• Familiarity with Canon cameras for photo/video capture.
  
• Social scheduling tools and email marketing platforms.
  
• Strong writing and proofreading skills.
  
• Ability to work on‑site in Gainesville, FL every day.
  

Nice to have

• SEO fundamentals and analytics (GA4).
  
• Event/tradeshow support experience.
  
• Photography and color‑grading basics.
  

Benefits

Benefits & Perks

• $55,000 base salary plus profit sharing .
  
• Company‑sponsored health benefits.
  
• Paid time off and holidays per company policy.
  

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